New Anti-Bullying Campaign Aimed at Parents

From staff writers, eSchool News, August 10, 2012 —  Parents are urged to teach their kids to speak up if they witness school bullying in new ads that target an issue that top Obama administration officials vow to make a national priority.

A long-term campaign featuring television, print, and online ads was unveiled Aug. 6 and will start running in October. The campaign is a joint effort by the Ad Council, a nonprofit that distributes public service announcements, and the Free to Be Foundation, a group that includes entertainers Marlo Thomas, Alan Alda, and Mel Brooks.

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